Career Consultants

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Career Consultants, the leading UK career advice and job hunting website, wanted to increase its organic website traffic related to key Google search terms and maintain its already impressive website conversion rate.

Creating a consistent stream of FREE visitors and leads for the business
Doubled the number of visitors coming to the site in just 6 months.
More than three-quarters of traffic sourced from Google.co.uk
Now competing alongside the giant's of the UK employment market
 

Challenge

Target non-branded Search Engine terms on google.co.uk that would increase sales leads and opportunities.

Solution

An ongoing SEO and CRO initiative supported by a consistent high profile social media presence.  Detailed keyword research was performed and built upon taking into account the existing site and level of competition.  The site was made mobile-friendly early in 2015 and CRO was performed on all of the top pages. A unique and highly effective natural backlinking strategy was created.

Results

The number of visitors, to this already very popular site, doubled in just under 6 months.  The site now ranks for both highly competitive high volume localised terms as well a global generic 3-word terms.  It now outranks major websites such as Monster and the Guardian for many top terms.  Conversion rates have remained at the very high level despite the newly ranked terms not being branded.  The return on investment has been huge and new targets are now being set for 2016 to build upon the foundation of success achieved in 2015.

100% Visitor Growth 

£0.00 PPC Spend

> 10-fold ROI

From The Client

“For the past fifteen years, these guys have built and developed our website and SEO as an extension of our company. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority. 2015 has been an incredible year for us. Thank you.”

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